Tuesday, January 16, 2018

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Roberto Peckham

Medellin’s three public agencies charged with promoting foreign investment, conventions and tourism announced in early June that they’ve developed a strategy to coordinate and boost promotional efforts.


The Medellin Convention and Visitors Bureau, the Agencia de Cooperación e Inversión de Medellín y el Área Metropolitana (ACI Medellin) and the Plaza Mayor convention center management jointly announced what they’re calling “articulated strategies for the internationalization of Medellín.”

The scheme initially includes an expanded, joint board of directors and the appointment of Juan Santiago Elejalde Escobar as general manager of Plaza Mayor, Medellin’s main convention center.

“A strategy will be implemented to jointly promote the image of Medellín as a business [oriented] city, [as well as] competitive, innovative, sustainable and with a high quality of life,” according to a joint press statement from the three agencies.

“It was agreed to promote an awareness program on the importance of meeting and event tourism for Medellín, generating talks with all the actors of the service chain, both public and private and regional alliances with other Bureaus and convention centers of other cities to improve the management of the destination and the international positioning.”

The Bureau also touted recent convention successes, including 87 events captured for Medellín in 2016 and another 23 captured in the first months of 2017.

Meanwhile, according to the most recent International Congress and Convention Association (ICCA) annual report, Medellin rose to the top of all major cities throughout the Americas in convention growth over the past 10 years.

According to ICCA figures obtained by Medellin Herald, Medellin rose from just 10 convention events in 2007 to 42 in 2016, or 320% growth.

After Medellin, the top-24 cities in ICCA-measured convention growth in the Americas over the past 10 years were (in descending order): Lima, Panama City, Mexico City, Bogota, Washington DC, Miami, Orlando, Cartagena, San Jose, Montevideo, San Francisco, New York City, Chicago, Boston, Toronto, Santiago de Chile, Seattle, Sao Paulo, Buenos Aires, Montreal, Cancun, Rio de Janeiro and Vancouver.

While Medellin is showing impressive growth, it’s still far behind the world’s top-10 -- Vienna, Seoul, Barcelona, Copenhagen, London, Amsterdam, Paris, Rome, Beijing and Singapore -- in terms of total participants at conventions, according to the ICCA study.

Meanwhile, Plaza Mayor management separately announced June 14 that the city of Medellin approved another COP$1.5 billion (US$500,000) for modernization of facilities at the convention center this year.

Upgrades include creation of a new conference hall in the exhibition area, bathroom improvements, LED lighting installations in the Great Hall, a new audio-video system and new furniture in the VIP zone and the Hall of Conventions.

In a June 7 forum organized by Agencia de Cooperación e Inversión de Medellín y el Área Metropolitana (ACI Medellin), ACI director Sergio Escobar revealed that Medellin and its metro area so far have attracted US$1.63 billion in private foreign direct investment (FDI) over the 15-years of ACI’s existence.

 At the forum, Ambassadors to Colombia from France, Italy, Israel, Brazil and Peru as well as trade-and-commerce representatives from the U.S., UK, Japan, Spain and Canada along with private investors from 24 nations heard presentations from Medellin Mayor Federico Gutierrez and other leading trade-and-investment experts.

Last year alone, Medellin attracted US$211.6 million in FDI along with another US$5.8 million in cooperative grants or loans aimed at promoting economic development, education, health and environmental protection, according to ACI’s Escobar.

The U.S. is the number-one investor in Colombia, followed by the UK and Spain, Procolombia president Felipe Jaramillo added in a separate presentation here.

While a pending “peace” deal with the narco-terrorist FARC organization seems to be making progress, Colombia also would benefit from joining the Organization for Economic Cooperation and Development (OECD), Jaramillo said. So far, 21 of the 23 committees overseeing Colombia’s application for OECD membership have given their nods, with the remaining two likely to give the final stamps-of-approval in the next few months, he added.

On a related front, the United Nations Conference on Trade and Development (UNCTAD) released a report June 7 showing that Colombia was the only major country in Latin America that achieved an actual increase in FDI in 2016 -- hitting US$14 billion -- whereas FDI in Brazil, Mexico, Chile and Peru and Venezuela actually saw FDI shrink.

“We were considered a ‘closed’ city 15 years ago,” ACI’s Escobar said in his presentation here. However, thanks to Medellin’s remarkable turnaround in reducing crime, a growing reputation for social innovation, plus aggressive recruiting efforts by ACI, Medellin’s political and business leaders, and the Procolombia trade-and-investment agency, the picture has dramatically improved.

“We were the most violent city in the world in 1991,” Mayor Gutierrez pointed out in his presentation. “We had to reinvent ourselves.”

Medellin’s murder rate per 100,000 residents hit an astronomical 370 in 1991. But since then, aggressive measures in social investment, crime control, infrastructure development and economic investment have helped to bring the murder rate down to 18.9 per 100,000, well-below scores of other major global cities, he showed.

One of Medellin’s most popular landmarks for “narco-tourism” – the long-abandoned Edificio Monaco developed by the late drug lord Pablo Escobar – will be demolished and replaced by a park honoring victims of narco-terrorism, Gutierrez announced here to loud applause.

Meanwhile, Medellin’s public-school educational system continues to improve, with 88% of those schools improving their test-of-knowledge (“saber”) scores last year, he said.

In addition, local business leaders are communicating to school and government leaders here on their specific needs for skill development for tomorrow’s jobs, he said. As a result, Medellin will be offering more than 10,000 special scholarship grants for these growing, high-demand careers, he said.

Of the more-than 92,000 commercial companies in Medellin today, 19% of these companies are industrial, Gutierrez said. In total, of the more-than 1 million jobs in Medellin, about 190,000 are industrial jobs, he added.

Medellin and Antioquia’s well-known reputation for business “push” and work-ethic were among key factors for Renault’s decision to build its automotive assembly plant in the neighboring suburb of Envigado some 50 years ago, Renault-Colombia government relations director Pablo Urrego added here.

With more than 50 years experience building cars here, Renault since has risen to become Colombia’s biggest vehicle exporter, accounting for 40% of total output, Urrego said.

The “paisas” (the people of Antioquia) “have an enormous capacity for innovation,” he said. “You can see it here, not just in business but in social projects. There is civic pride here in institutions and in companies. We have strong institutional support -- and very low turnover [in employees].

“But infrastructures [especially highway, rail and ports] haven’t grown as fast as the business” -- with the result that freight transport in Colombia and Antioquia is too expensive. In addition, “the absence of a national industrial policy complicates our investment outlook,” Urrego cautioned.

Similarly, France-based cosmetics and food-additives manufacturer Mane decided to invest in Medellin 17 years ago mainly because of the area’s favorable “human factors” -- even “despite all the problems,” Mane general manager Alejandro Henao said here.

“It’s relatively easy to do business in Medellin -- and the local Chamber of Commerce helps a lot” in navigating the process of licenses and approvals, he added.

Because of continuing favorable economic growth, middle-class growth and rising demand here, “we have increased our production capacity here.”

However, Medellin and Antioquia need to ensure the completion of major highway and port development projects including the “Mar 1” and "Mar 2” highways to new ports on the Atlantic. More efforts also are needed to slash the growth of air pollution in the Uraba Valley where Medellin sits, he added. Declining air quality could hobble or even stop investment growth here, Henao warned.

On a related front, France-based Poma – designer, maker and installer of zero-emissions aerial tram (cable car) systems – similarly decided to bet heavily on Medellin despite its historic problems.

As a result, the world’s first public-transit aerial-tram system debuted here in 2002 -- and continues to expand in more neighborhoods, as noted by Poma Colombia director Frederic Demoulin. “We’re proud pioneers -- and history shows this has been a winning bet,” with Poma now expanding its pioneering public aerial-tram systems to Ecuador, Brazil and France, he added.

The International Monetary Fund (IMF) announced in a report issued May 31 that Colombia’s economy is starting to rebound – and it’s performing much better than its neighbors following the oil-price collapse nearly three years ago.

As a result, real gross domestic product (GDP) growth would rebound to 2.3% this year, up from 2.0% last year, according to the report.

Inflation as measured by consumer price index (CPI) is expected to fall to 4.5% this year, down from 7.5% last year, while current-account deficit is seen dropping to 3.8% of GDP, down from 4.4% last year, according to the report.

“In 2016, Colombia continued a remarkably smooth adjustment to a combination of large external and domestic shocks, with economic growth outpacing regional peers and achieving further improvements in poverty and inequality,” according to the report.

While GDP growth slowed in 2016 versus 2015 due to falling oil revenues, weak demand from neighbor countries and higher inflation, “Colombia faces a favorable outlook underpinned by the peace agreement and the structural tax reform together with the authorities’ infrastructure agenda,” according to the report.

“Economic activity will rebound slightly this year as investment will strengthen boosted by reduced corporate taxation and confidence stemming from the peace agreement.

“Non-traditional exports are gaining steam in part due to ongoing efforts to reduce trade barriers and this will contribute to bring the current account deficit to its equilibrium level.

“Medium-term growth will be driven by economic diversification away from oil, which will benefit from the infrastructure agenda and the peace agreement that will improve ompetitiveness and regional development.

“Risks to this outlook are to the downside with the main near-term risk stemming from the still large (but moderating) external financing needs. Domestically, while the banking system appears sound and broadly resilient to shocks, some pockets of corporate vulnerability have emerged.

“On the upside, a faster-than-expected implementation of the peace agreement could strengthen medium-term growth even more.

“Going forward, inclusive growth will depend more on diversification supported by structural reforms including on improving infrastructure, streamlining regulation, easing trade barriers and strengthening the efficiency of public expenditure. The tax reform will boost medium-term inclusive growth by allowing a strengthening in public investment and social spending,” IMF concluded.

IMF’s near-term outlook is for a “gradual growth pickup,” according to the multilateral agency.

IMF “projects growth to increase to 2.3% in 2017 as the economy gradually diversifies away from commodities. Lower inflation will partly offset the drag on private consumption from the VAT [value-added tax] increase while investment is expected to pick up in the second half of the year.

“Credit growth will be subdued as lending standards tighten in response to somewhat weaker corporate financial strength and due to softening consumers’ credit demand. Medium-term growth of about 3.5% will be underpinned by non-commodity exports, infrastructure spending, and improved confidence stemming from the peace agreement.

“The current account deficit is projected to narrow further in 2017 and gradually converge to its medium-term equilibrium. Additional import compression due to sluggish domestic demand, improved tourism receipts, and growing non-traditional exports will reduce the deficit to 3.8 % of GDP in 2017,” the report concludes.


The just-released report from the Colombian national “Como Vamos” (“How are we Doing?”) network of citizen surveys finds that Medellin is perceived as best among major cities for over-all quality of life, while Bogota is worst.

Medellin-based multinational grocery retailer Exito on May 16 posted a tiny COP$7.6 million (US$2,600) net loss for first quarter (1Q 2017), down slightly from an even more miniscule COP$760,000 (US$260) net profit in 1Q 2016.

Medellin-based multinational foods giant Grupo Nutresa announced May 19 that it won an “AAA(col)” rating from Wall Street bond rater Fitch thanks to its “strong competitive position in its relevant markets” as well as moderate leverage, geographic diversification and “robust” cash flow “across the business cycle."

The people of Medellin, the surrounding Antioquia department and all of Colombia have been the victims of a 60-years-long civil war -- provoked mainly by communist guerillas -- that has resulted in more than 220,000 documented assassinations, thousands of kidnappings, forcible displacement of more than 6 million, massive narco-trafficking, and a consequent socio-economic catastrophe that to this day continues to stifle lives and opportunities for millions.

Empresas Publicas de Medellin (EPM) – now a multinational electric power, water, sewer and natural-gas utility – announced April 27 that its first quarter (1Q) 2017 net income soared 460% year-on-year, to COP$606 billion (US$206 million).

The departmental government of Antioquia announced April 24 that the US$5.5 billion, 2.4-gigawatt “Hidroituango” hydroelectric project finally has won the first two of four power-transmission construction permits from Colombia’s environmental licensing agency (ANLA).

Medellin-based textile giants Coltejer and Fabricato posted net losses for full-year 2016 -- in contrast to the net profits posted by both companies during 2015.

Page 9 of 37


MEDELLÍN PHOTOS by Gabriel Buitrago (click to enlarge)


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About Medellin Herald

Medellin Herald is a locally produced, English-language news and advisory service uniquely focused upon a more-mature audience of visitors, investors, conference and trade-show attendees, property buyers, expats, retirees, volunteers and nature lovers.

U.S. native Roberto Peckham, who founded Medellin Herald in 2015, has been residing in metro Medellin since 2005 and has traveled regularly and extensively throughout Colombia since 1981.

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