Renault-Sofasa – for 53 years producing cars in the Medellin suburb of Envigado – announced March 16 a US$100 million expansion plan that will bring more-advanced technologies to its popular line of vehicles that already enjoy number-one market-share in Colombia.

Attending a special press event here were Colombia’s Minister of Commerce, Industry and Tourism Germán Umaña Mendoza and the Vice Minister of Finance Gonzalo Hernández. The company is eyeing the possibility of electric vehicle (EV) production here, having already achieved EV dominance in Europe.

“Our commitment is to generate real progress for the country, for our employees, for our suppliers and dealers and for our entire value chain, offering mobility solutions for thousands of Colombian families, as we have been doing for almost 54 years,” stated Ariel Montenegro, President and General Director of Renault-Sofasa.

Over its five decades of car assembly here, Renault-Sofasa boasts of producing more than 1.6 million vehicles, including 15 different models. Its current production lineup here includes Renault Sandero, Renault Logan, Renault Stepway and Renault Duster.

The company also imports and sells the Renault Kwid and Renault Zoe electric car for the Colombian market.

In 2022, Renault-Sofasa delivered 49,521 vehicles to the Colombian market, taking a 20.9% market share.

The company boasts of having 110 sales rooms in 52 Colombian cities, along with 75 mechanical workshops, 49 body and paint shops, 27 “Renault Minuto” quick service centers and -- for its electric vehicles -- 16 “E-Tech” workshops and 19 “E-Tech” sales rooms.