Colombiatex / Colombiamoda to Merge in One Big Medellin Show: July 27-29, 2021
Medellin-based international textile/fashion-industry trade group Inexmoda announced March 23 that the normally separated Colombiatex and Colombiamoda fashion/textile trade shows will be merged this year into one big show July 27-29 – both in-person as well as via internet.
“Through an omnichannel mode, Colombiatex+Colombiamoda will offer experiences around business, trends and knowledge that will take place in Plaza Mayor Medellín and on the official web-pages www.colombiatex.com and www.colombiamoda.com,” according to Inexmoda.
“The trade show will have about 500 national and international exhibitors who will meet with buyers both in-person or on the ‘Virtual Business Platform,” according to the group.
“Fashion returns in face-to-face catwalks, while digital staging is preserved as a disruptive format to present fashion, and the general public will be able to immediately purchase the products exhibited through different audiovisual content (‘shopstreaming’).
“The ‘Knowledge Pavilion,’ a free access space for our fairs, will be shown both in-person and digitally with 15 lectures and talks by experts from the ‘Fashion System,’ while the ‘Masterclass,’ ‘Workshops’ and ‘Consultancies’ will share, from 12 virtual spaces, knowledge about the future of the industry, innovation and business model,” the group adds.
“Inexmoda has an immense responsibility in leading the economic reactivation of the fashion industry,” explained Inexmoda president Carlos Eduardo Botero Hoyos. “The special edition of the Fair is the result of the lessons learned during this new [pandemic] reality, with the important support of the Mayor’s Office of Medellín and Procolombia who believe in the relevance of these events for the city and the country,” Botero added.
The trade-fair exhibits will include textiles, supplies, machinery, specialized services, jeanswear, children’s-wear, formal/casual-wear, intimate garments, control garments, sleepwear, sportswear, footwear/leather goods and costume jewelry, according to the group.
New technologies, best-practices and trends analysis will focus upon environment-friendly materials, water reuse, energy saving, recycling and “conscious fashion,” according to the group.
“The special edition of Colombiatex+Colombiamoda will feature the ‘Fashion Market,’ a physical and digital showcase created to generate greater reach and visibility to the participating brands and offer the consumer fashion products with a single click,” Inexmoda added.