Medellin’s Annual ‘Colombiamoda’ Fashion Show Goes Virtual, Gets 220,000 Visitors

Medellin-based national clothing and fashion-industry trade group Inexmoda announced August 5 that that the just-concluded, 31st annual “Colombiamoda” fashion show here – forced to go virtual because of the Covid-19 crisis – attracted 220,000 visitors through its www.colombiamoda.com internet platform.

Aside from the thousands of Colombian designers, producers and suppliers attending this year’s show, international attendees included representatives from Perú, Ecuador, Costa Rica, USA, Portugal, Mexico, Brazil, Uruguay, Brazil, Panama, Puerto Rico, Perú, Portugal and Uruguay, according to Inexmoda.

In total, 455 clothing brands showed their wares to 2,500 national and 700 international buyers, via 4,400 Inexmoda-organized business meetings.

In addition, University Pontificia Bolivariana (UPB) and Inexmoda organized 27 technical and fashion-trends conferences that attracted 74,000 visitors through various digital platforms for this year’s show.

Colombiamoda 2020 also included five “master class” sessions, 15 workshops and 21 expert-advisor sessions on consumer trends, digital marketing and sustainable business.

“Technology played in our favor and became the essential tool to create experiences around business, fashion and knowledge,” stated Carlos Eduardo Botero, Inexmoda executive president.

The all-virtual edition of Colombiamoda 2020 “was full of challenges and learning. Today we are pleased to have made the right decision to transform Colombiamoda, since it also allowed us to discover a path full of opportunities that deserve to continue to be evaluated,” he added.

At Colombiamoda 2020, “the garments with the highest demand have been underwear, sportswear, casual clothing, pajamas and beachwear, and the countries that have participated the most have been those from the Caribbean, the United States and Ecuador,” added ProColombia president Flavia Santoro, who heads-up Colombia’s international business-promotion efforts.

“The great response from foreign demand confirms that Colombia continues to position itself as a trusted provider, even amid current circumstances,” Santoro added.